Four sections fully showing the features of the brand
Different from the vertical rolling browse of ordinary websites, the new LMZ website is displayed in a horizontal output way, which brings a brand new experience to users. The homepage of the website contains five rotating promotional images, which immediately convey LMZ’s core brand values of “inheritance, health and fashion” to the viewer, and shows the “big consumption and big health” industry ecosphere. Under the homepage, there are four sections, i.e. Company, Museums, Products and Interaction, which present LMZ’s brand, products and corporate culture to the viewer in a multi-dimensional way from the company to products, from history to innovation, from display to interaction. The most special “Museums” section describes in detail the development history, brand honors, TCM culture and production technology of LMZ. The “TCM Culture Museum” describes how LMZ inherits and carries forwards traditional Chinese medicine, and in particular, shows the pain-relieving principle of TCM, and various TCM formulas and their efficacy; the “Production Technology Museum” demonstrates the production process of LMZ toothpaste from material selection, formula preparation to production in an animated way, allowing people to get a better understanding of how the high-quality LMZ products are manufactured.